Top Adtech Companies in Melbourne (42)
Webprofits is the go-to digital marketing agency for DTC and eCommerce brands looking to drive extraordinary performance in a complex and fragmented digital landscape. We're dedicated to providing solutions for growth, including a comprehensive Digital Growth Framework which addresses all parts of a brand’s business in a way that optimises growth. Webprofits employs the best minds in strategy, marketing, and...
We are very excited to share that the strategic pillars in the Tremor International brand portfolio - the combined Amobee and Tremor Video DSP, the Unruly SSP and the Spearad ad server - have rebranded as Nexxen! Encompassing all elements of the Tremor International tech stack – which will now be known as the Nexxen DSP, Nexxen SSP and Nexxen...
hipages provides a better, smarter way to connect tradies and homeowners and get the job done well. We are on a mission to make home improvement effortlessly efficient. Our aim is to create a seamless experience for tradies and homeowners in place of the current unreliable - and unproductive - process that makes it a feat of mutual endurance. We build technology...
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data,...
We’re Mash. Your cultural marketing partner. We’ve designed, curated and overseen in-house agency teams for the world’s most revolutionary brands. Our global creative and strategic specialists are cultural insiders—they get your audience because they are your audience. If you’re ready to prioritise big ideas over big offices, being seen over just being serviced, and real cultural fluency over boardroom banter,...
Born to make the best work, brilliantly. We combine craft insight and technology to bring your creative work to life. Hogarth was founded 15 years ago and has grown from a start-up to over 6000 people, across 35 cities worldwide and is now part of the WPP family. Our rapid growth continues to drive us forward making Hogarth an exciting place to...
Calico is an independent digital agency building websites that perform and relationships that last. We’re Australia’s go-to for sites that use Umbraco CMS, meaning we’re open technology specialists who are excellent at using the best ingredients from third-party systems to create quality web solutions. Our expertise is in using complex technology to make seamless sites that facilitate the good things in life...
Procter & Gamble Company is an American multi-national consumer goods corporation. P&G was founded over 180 years ago as a soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success...
Procter & Gamble's Top Stability & Growth Strengths
Strong Market Position & Advantage: P&G is consistently characterized as the clear industry leader with dominant positions across core categories, anchored by flagship brands like Tide, Pampers, Gillette, Crest, and Oral‑B. Multiple sources in the provided materials frame it as leading peers across home care, baby/feminine, grooming, and oral care.
Innovation-Driven Growth: The company is repeatedly recognized for leadership in product innovation and is advancing new formats and data‑driven operations to sustain momentum. References cite top‑ranked innovation in household products for multiple consecutive years and highlight launches such as new detergent formats.
Resilient & Sustainable Growth: Recent updates indicate a return to positive unit volumes with modest organic sales and EPS increases, alongside reaffirmed low single‑digit growth guidance. Dividend increases and ongoing cash returns are emphasized as continuing, underscoring a steady, durable profile.
Kargo creates breakthrough cross-screen ad experiences for the world’s leading brands and publishers. Every day, our 600+ employees bring the power of their creativity and diversity to radically raising the bar on what mobile, CTV, AI, social, and eCommerce can do to wow consumers and build businesses. Now 20 years strong, Kargo has offices in NYC, Chicago, LA, Dallas, Sydney,...
Kargo's Top Stability & Growth Strengths
Innovation-Driven Growth: The company is expanding product capabilities with attention-based formats, AI-driven tools like Project KERA, and AI-native integrations to create new ad experiences. Acquisitions such as Parsec, StitcherAds, Ziggeo, and VideoByte and reported CTV creative performance indicate ongoing innovation momentum.
Market Expansion: The business is broadening channels from mobile into CTV, social, and emerging AI environments, including new distribution like BeReal and CTV Pause Ads partners. A growing global footprint and active hiring further support continued expansion.
Strong Brand Reputation: Industry accolades and recognition (e.g., MarTech Breakthrough awards) and a public stance around premium, MFA‑free supply strengthen credibility with brands and publishers. Named partnerships and agency pilots of new platforms reinforce its premium, creative-led positioning.
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity,...
Merkle's Top Stability & Growth Strengths
Strong Market Position & Advantage: Colleagues are often seen as a category leader in CXM/digital experience, supported by repeated “Leader” placements in analyst assessments (Everest Group PEAK Matrix, IDC MarketScape, Forrester Wave, and Gartner’s DX services positioning via dentsu). High-profile competitive wins like the Samsung Europe CRM transformation appointment reinforce perceived enterprise-grade capability and scale.
Strategic Partnerships: Colleagues are often seen as strongly embedded in major martech/cloud ecosystems, with repeated references to partnerships and deep ties with Adobe, Salesforce, Google, AWS, Pega, Shopify, Airship, and others. Large certification counts (e.g., Salesforce certifications) and partner awards are presented as signals of durable go-to-market channels and delivery capacity.
Resilient & Sustainable Growth: Colleagues are often seen as having scaled meaningfully over time through workforce expansion, acquisitions, and multi-year revenue trajectory references (e.g., moving from earlier milestones to a multi‑billion‑dollar run rate). Ongoing capability launches and practice expansions are framed as maintaining momentum despite limited disclosure of precise, recent year-over-year financials.
We’re a leading full service agency, headquartered in Melbourne, and servicing clients right across Australia. Offering comprehensive marketing, tech, and creative solutions. We're a vibrant collective of marketing strategists, tech enthusiasts, and creative visionaries. With our wide-ranging expertise, we're well-equipped to offer a versatile range of services finely tuned to cater to your distinct business needs. Working with small businesses to industry...
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for...
Groupm's Top Stability & Growth Strengths
Strong Market Position & Advantage: The business is consistently positioned as the largest global media investment group by billings, indicating durable scale advantages versus peers. Its breadth across major markets and strong pockets like India support resilience when some regions soften.
Future-Ready Strategy: A multi-year plan emphasizes simplification, cost savings, and increased investment in AI/data capabilities through platforms like WPP Open. The rebrand to WPP Media is framed as part of a broader integration strategy intended to improve competitiveness over the medium term.
Market Expansion: Growth momentum is described as stronger in certain regions, with India cited as a bright spot supported by leadership and new-business traction. This regional outperformance provides an offset to weaker performance elsewhere.
Ogilvy is an award-winning creative company that inspires brands and people to impact the world. We’ve been harnessing the intersection of talent and capabilities to create iconic, culture-changing, value-driving ideas that drive impact for clients, since David Ogilvy founded the company in 1948. Ogilvy’s innovative business model centres on 5 core disciplines – Advertising, Public Relations, Experience, Consulting, and...
About Teads Outbrain Inc. (Nasdaq: OB) and Teads S.A. combined on February 3, 2025 and are operating under the new Teads brand. The new Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes, the combined company ensures value is driven with every media dollar by...
Teads's Top Stability & Growth Strengths
Strong Revenue Growth: As‑reported 2025 results show meaningful year‑over‑year revenue increases post‑merger with expanding gross and ex‑TAC margins. Feedback suggests cross‑sell gains and CTV momentum are contributing to the top‑line and mix improvement.
Strategic Partnerships: OEM and platform deals across CTV (e.g., Samsung, TCL, Google TV, LG Ads) and direct ties to thousands of publishers and many advertisers reinforce distribution and sales channels. Cross‑screen adoption and joint business wins indicate early benefits from the combined platform.
Innovation-Driven Growth: New formats and tools such as CTV HomeScreen, Connected Ads, Moments vertical video, and attention/brand‑impact studies point to an active product cadence across web and CTV. Feedback suggests these innovations support premium, outcomes‑oriented positioning on the open internet.
We help not-for-profit and for-purpose organisations create a better future. Since 2012, we’ve helped hundreds of changemakers and purpose-driven organisations raise millions in donations, inspire action, and delight supporters. Find out more about what we can achieve together: https://ntegrity.com.au/about-us
Acorn Strategy is an award-winning marketing and communications agency, specialising in smarter, integrated strategies that deliver measurable results. With a global reach and offices in Abu Dhabi, Dubai, Jakarta, Melbourne, and London, we blend insights, creativity, and precision to help organisations flourish, branch out and grow. Founded in 2010, the agency leverages collective senior leadership experience and evidence-based methodologies to...
Sesimi is a global SaaS Business specialising in advertising and marketing services. Our core competencies revolve around the provision of an intuitive service that automates the creation of brand and retail content. Through our proprietary software and complimentary advertising agency skills we have created a class leading Automated Advertising Platform applicable across a broad range of industries. Sesimi protects your brand,...
VCCP is the challenger network for challenger clients. We are a global integrated communications agency, founded in 2002 on the principles of simplicity, collaboration and un-preciousness. We transform the fortunes of our clients by challenging and disrupting the categories they operate in. VCCP have offices in multiple locations, but work as one office. It's a place where talented people collaborate,...
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data...
Dynata's Top Stability & Growth Strengths
Strong Market Position & Advantage: The company is repeatedly characterized as a top-tier, scale leader in global first-party panels and large-scale fieldwork, appearing among major industry rankings and serving thousands of clients worldwide. Its panel reach and ability to deliver fast, multi-market incidence-finding are highlighted as clear execution advantages.
Investor Backing & Capital Strength: After a court-approved restructuring, the company emerged with reduced leverage and fresh financing to support its roadmap. These actions are framed as stabilizing the balance sheet and extending runway for long-term programs.
Future-Ready Strategy: Management articulated a multi-year transformation with investments in product, quality certifications, and go-to-market leadership. New offerings and integrations (e.g., activation workflows and AI-driven quality features) indicate continued movement toward higher-value use cases.
You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity. Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable. Want to learn more about us? Follow...
