Top Adtech Companies in Melbourne (45)
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity,...
Merkle's Top Stability & Growth Strengths
Strong Market Position & Advantage: Colleagues are often seen as a category leader in CXM/digital experience, supported by repeated “Leader” placements in analyst assessments (Everest Group PEAK Matrix, IDC MarketScape, Forrester Wave, and Gartner’s DX services positioning via dentsu). High-profile competitive wins like the Samsung Europe CRM transformation appointment reinforce perceived enterprise-grade capability and scale.
Strategic Partnerships: Colleagues are often seen as strongly embedded in major martech/cloud ecosystems, with repeated references to partnerships and deep ties with Adobe, Salesforce, Google, AWS, Pega, Shopify, Airship, and others. Large certification counts (e.g., Salesforce certifications) and partner awards are presented as signals of durable go-to-market channels and delivery capacity.
Resilient & Sustainable Growth: Colleagues are often seen as having scaled meaningfully over time through workforce expansion, acquisitions, and multi-year revenue trajectory references (e.g., moving from earlier milestones to a multi‑billion‑dollar run rate). Ongoing capability launches and practice expansions are framed as maintaining momentum despite limited disclosure of precise, recent year-over-year financials.
Who is Nexxen? We can be a one-stop shop for everything digital media advertising. Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the...
Nexxen's Top Stability & Growth Strengths
Strong Revenue Growth: Company disclosures indicate consistent year-over-year increases in total revenue with record programmatic and CTV results across late 2024 and into 2025. Feedback suggests this momentum is supported by expanding adoption of its platform and growth in key segments like CTV and data/tech licensing.
Profitability: Results show adjusted EBITDA rising with margin expansion, reflecting improved operating leverage and efficiency. Feedback suggests profitability gains are tied to mix shifts toward higher-quality revenue and disciplined execution.
Strategic Partnerships: Reported agreements highlight exclusive smart-TV data access and monetization rights and expanded integrations that deepen CTV distribution and data differentiation. Feedback suggests these partnerships underpin advanced TV growth and reinforce competitive positioning.
VDX.tv is a global, TV/video advertising technology company that helps brands magnify the magic of their TV ads by connecting the TV with a household member's personal devices and allowing consumers to interact with their TV ads on their phones and other devices. Our solutions are specifically designed to address the unique challenges in each industry vertical. Our mid-funnel video...
BWS is an advertising company that offers a wide range of promotional products and items for brands and companies.
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments....
About Teads Outbrain Inc. (Nasdaq: OB) and Teads S.A. combined on February 3, 2025 and are operating under the new Teads brand. The new Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes, the combined company ensures value is driven with every media dollar by...
Teads's Top Stability & Growth Strengths
Strong Revenue Growth: As‑reported 2025 results show meaningful year‑over‑year revenue increases post‑merger with expanding gross and ex‑TAC margins. Feedback suggests cross‑sell gains and CTV momentum are contributing to the top‑line and mix improvement.
Strategic Partnerships: OEM and platform deals across CTV (e.g., Samsung, TCL, Google TV, LG Ads) and direct ties to thousands of publishers and many advertisers reinforce distribution and sales channels. Cross‑screen adoption and joint business wins indicate early benefits from the combined platform.
Innovation-Driven Growth: New formats and tools such as CTV HomeScreen, Connected Ads, Moments vertical video, and attention/brand‑impact studies point to an active product cadence across web and CTV. Feedback suggests these innovations support premium, outcomes‑oriented positioning on the open internet.
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town,...
Elev8d is a digital marketing agency based in Melbourne that helps small and medium businesses get more from their online presence. We work across four core areas: search engine optimisation, Google Ads management, web design and development, and paid social media advertising. Our approach is built around a simple idea: marketing should produce results you can measure, explained in language you...
The Brand Power Company is an advertising and marketing company that helps consumer brands drive growth through performance-focused advertising. Its toolkit combines algorithm-powered ad creation, behavioral and copy insights, proprietary zero-party data from millions of people in consumer communities, and trusted branded seals of endorsement. The company delivers testimonial content, messaging, research, and influence solutions across television, digital, and social...
Sesimi is a global SaaS Business specialising in advertising and marketing services. Our core competencies revolve around the provision of an intuitive service that automates the creation of brand and retail content. Through our proprietary software and complimentary advertising agency skills we have created a class leading Automated Advertising Platform applicable across a broad range of industries. Sesimi protects your brand,...
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for...
Groupm's Top Stability & Growth Strengths
Strong Market Position & Advantage: The business is consistently positioned as the largest global media investment group by billings, indicating durable scale advantages versus peers. Its breadth across major markets and strong pockets like India support resilience when some regions soften.
Future-Ready Strategy: A multi-year plan emphasizes simplification, cost savings, and increased investment in AI/data capabilities through platforms like WPP Open. The rebrand to WPP Media is framed as part of a broader integration strategy intended to improve competitiveness over the medium term.
Market Expansion: Growth momentum is described as stronger in certain regions, with India cited as a bright spot supported by leadership and new-business traction. This regional outperformance provides an offset to weaker performance elsewhere.
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and...
Epsilon's Top Stability & Growth Strengths
Strong Market Position & Advantage: Independent analyst evaluations place Epsilon as a Leader in Forrester’s Loyalty Platforms (Q4 2025) and IDC recognizes its clean‑room technology, signaling strength in loyalty and identity‑led activation. CORE ID and its role in retail media (e.g., CitrusAd powered by Epsilon and the John Lewis Partnership expansion) reinforce differentiated positioning.
Investor Backing & Capital Strength: As part of Publicis Groupe, Epsilon benefits from a scaled, growing parent that is actively investing in data and identity, including the definitive agreement to acquire LiveRamp (~$2.17B EV). Group filings and communications emphasize Epsilon’s centrality to an integrated media‑and‑data go‑to‑market.
Strong Revenue Growth: Epsilon finished 2023 at +9.6% organic growth, with management later calling out “almost +10%” for combined media and Epsilon activities in Q3 2024. The broader group reported +5.6% organic growth in 2025 and raised 2026 guidance to +4.5%–+5.0%, providing a supportive growth backdrop for Epsilon’s capabilities.
Calico is an independent digital agency building websites that perform and relationships that last. We’re Australia’s go-to for sites that use Umbraco CMS, meaning we’re open technology specialists who are excellent at using the best ingredients from third-party systems to create quality web solutions. Our expertise is in using complex technology to make seamless sites that facilitate the good things in life...
Acorn Strategy is an award-winning marketing and communications agency, specialising in smarter, integrated strategies that deliver measurable results. With a global reach and offices in Abu Dhabi, Dubai, Jakarta, Melbourne, and London, we blend insights, creativity, and precision to help organisations flourish, branch out and grow. Founded in 2010, the agency leverages collective senior leadership experience and evidence-based methodologies to...
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Our mission is to transform media for the benefit of humankind. Our media-buying platform helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for reach, accuracy, and transparency.
The Trade Desk's Top Stability & Growth Strengths
Strong Revenue Growth: Recent results show continued year-over-year increases in revenue and rising advertiser spend on the platform, with management signaling further gains ahead. Growth is reinforced by momentum in connected TV, retail media, and expanding international operations.
Profitability: Reported profitability remains solid with strong adjusted EBITDA and growing net income alongside continued investment. The business continues to scale while maintaining healthy margins and positive cash generation.
Strong Market Position & Advantage: The company is widely described as the largest independent DSP with notable share and leadership on the open internet, particularly in connected TV. Independence, identity initiatives, and deep ecosystem integrations underpin differentiation versus walled gardens.
Webprofits is the go-to digital marketing agency for DTC and eCommerce brands looking to drive extraordinary performance in a complex and fragmented digital landscape. We're dedicated to providing solutions for growth, including a comprehensive Digital Growth Framework which addresses all parts of a brand’s business in a way that optimises growth. Webprofits employs the best minds in strategy, marketing, and...
We are COMM (formerly CommCreative). We are a people-driven advertising agency that uses the power of data and art of storytelling to connect brands with their audiences for a more meaningful interaction.
Where are you on your brand journey? Every business that comes to us lands somewhere on the brand journey. From coming up with the name for your business to developing a multi-platform advertising campaign, our skills, experience, and network cover every step of the journey. Think of us as your partner when it comes to managing your brand!
We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences. Find out more, email: [email protected]
hipages provides a better, smarter way to connect tradies and homeowners and get the job done well. We are on a mission to make home improvement effortlessly efficient. Our aim is to create a seamless experience for tradies and homeowners in place of the current unreliable - and unproductive - process that makes it a feat of mutual endurance. We build technology...
