Top Adtech Companies in Melbourne (45)
Where are you on your brand journey? Every business that comes to us lands somewhere on the brand journey. From coming up with the name for your business to developing a multi-platform advertising campaign, our skills, experience, and network cover every step of the journey. Think of us as your partner when it comes to managing your brand!
The Brand Power Company is an advertising and marketing company that helps consumer brands drive growth through performance-focused advertising. Its toolkit combines algorithm-powered ad creation, behavioral and copy insights, proprietary zero-party data from millions of people in consumer communities, and trusted branded seals of endorsement. The company delivers testimonial content, messaging, research, and influence solutions across television, digital, and social...
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity,...
Merkle's Top Stability & Growth Strengths
Strong Market Position & Advantage: Colleagues are often seen as a category leader in CXM/digital experience, supported by repeated “Leader” placements in analyst assessments (Everest Group PEAK Matrix, IDC MarketScape, Forrester Wave, and Gartner’s DX services positioning via dentsu). High-profile competitive wins like the Samsung Europe CRM transformation appointment reinforce perceived enterprise-grade capability and scale.
Strategic Partnerships: Colleagues are often seen as strongly embedded in major martech/cloud ecosystems, with repeated references to partnerships and deep ties with Adobe, Salesforce, Google, AWS, Pega, Shopify, Airship, and others. Large certification counts (e.g., Salesforce certifications) and partner awards are presented as signals of durable go-to-market channels and delivery capacity.
Resilient & Sustainable Growth: Colleagues are often seen as having scaled meaningfully over time through workforce expansion, acquisitions, and multi-year revenue trajectory references (e.g., moving from earlier milestones to a multi‑billion‑dollar run rate). Ongoing capability launches and practice expansions are framed as maintaining momentum despite limited disclosure of precise, recent year-over-year financials.
Calico is an independent digital agency building websites that perform and relationships that last. We’re Australia’s go-to for sites that use Umbraco CMS, meaning we’re open technology specialists who are excellent at using the best ingredients from third-party systems to create quality web solutions. Our expertise is in using complex technology to make seamless sites that facilitate the good things in life...
A full service, technology driven influencer marketing agency that plans, executes and reports on influencer programs for brands and agencies. Working with brands and organisations such as governments, Colgate-Palmolive, Kraft Heinz, Engie, Bayer, Asahi and NewsCorp along with other agencies as a specialist partner. With a focus on creativity, brand safety and data transparency for campaigns, Hypetap offers: - Program...
Dynata is the world’s largest first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data...
Dynata's Top Stability & Growth Strengths
Strong Market Position & Advantage: The company is repeatedly characterized as a top-tier, scale leader in global first-party panels and large-scale fieldwork, appearing among major industry rankings and serving thousands of clients worldwide. Its panel reach and ability to deliver fast, multi-market incidence-finding are highlighted as clear execution advantages.
Investor Backing & Capital Strength: After a court-approved restructuring, the company emerged with reduced leverage and fresh financing to support its roadmap. These actions are framed as stabilizing the balance sheet and extending runway for long-term programs.
Future-Ready Strategy: Management articulated a multi-year transformation with investments in product, quality certifications, and go-to-market leadership. New offerings and integrations (e.g., activation workflows and AI-driven quality features) indicate continued movement toward higher-value use cases.
We’re MiQ, a programmatic media partner for marketers and agencies. Our better connected approach to programmatic advertising means we can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for our clients in an increasingly divided world. Making the most of your data is complex. You need to connect all your first party data,...
Our belief in Creativity is always the answer is all about responding brilliantly and profoundly to any problem as if it is a question. We are all about creating ideas of value, through enduring, progressive and pioneering methods, for sustainable, disproportionate and extraordinary outcomes for the country’s most culturally significant brands in the image of humanity.
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. Our mission is to transform media for the benefit of humankind. Our media-buying platform helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for reach, accuracy, and transparency.
The Trade Desk's Top Stability & Growth Strengths
Strong Revenue Growth: Recent results show continued year-over-year increases in revenue and rising advertiser spend on the platform, with management signaling further gains ahead. Growth is reinforced by momentum in connected TV, retail media, and expanding international operations.
Profitability: Reported profitability remains solid with strong adjusted EBITDA and growing net income alongside continued investment. The business continues to scale while maintaining healthy margins and positive cash generation.
Strong Market Position & Advantage: The company is widely described as the largest independent DSP with notable share and leadership on the open internet, particularly in connected TV. Independence, identity initiatives, and deep ecosystem integrations underpin differentiation versus walled gardens.
billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, billups leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. With people across the US,...
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments....
BWS is an advertising company that offers a wide range of promotional products and items for brands and companies.
Acorn Strategy is an award-winning marketing and communications agency, specialising in smarter, integrated strategies that deliver measurable results. With a global reach and offices in Abu Dhabi, Dubai, Jakarta, Melbourne, and London, we blend insights, creativity, and precision to help organisations flourish, branch out and grow. Founded in 2010, the agency leverages collective senior leadership experience and evidence-based methodologies to...
Who is Nexxen? We can be a one-stop shop for everything digital media advertising. Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the...
Nexxen's Top Stability & Growth Strengths
Strong Revenue Growth: Company disclosures indicate consistent year-over-year increases in total revenue with record programmatic and CTV results across late 2024 and into 2025. Feedback suggests this momentum is supported by expanding adoption of its platform and growth in key segments like CTV and data/tech licensing.
Profitability: Results show adjusted EBITDA rising with margin expansion, reflecting improved operating leverage and efficiency. Feedback suggests profitability gains are tied to mix shifts toward higher-quality revenue and disciplined execution.
Strategic Partnerships: Reported agreements highlight exclusive smart-TV data access and monetization rights and expanded integrations that deepen CTV distribution and data differentiation. Feedback suggests these partnerships underpin advanced TV growth and reinforce competitive positioning.
We’re a leading full service agency, headquartered in Melbourne, and servicing clients right across Australia. Offering comprehensive marketing, tech, and creative solutions. We're a vibrant collective of marketing strategists, tech enthusiasts, and creative visionaries. With our wide-ranging expertise, we're well-equipped to offer a versatile range of services finely tuned to cater to your distinct business needs. Working with small businesses to industry...
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities. Ogilvy South Africa’s origins lie with a small hot shop in Cape Town,...
We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences. Find out more, email: [email protected]
we are wellcom – innovative, creative content shop and tech-forward, creative production agency in one. We offer a fresh way to make your advertising effective, engaging and measurable – no matter the channel, medium or scale. Our superpower? A unique, holistic approach to creating and producing content. See how it makes collaborating with us seamless, from beginning to end.
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for...
Groupm's Top Stability & Growth Strengths
Strong Market Position & Advantage: The business is consistently positioned as the largest global media investment group by billings, indicating durable scale advantages versus peers. Its breadth across major markets and strong pockets like India support resilience when some regions soften.
Future-Ready Strategy: A multi-year plan emphasizes simplification, cost savings, and increased investment in AI/data capabilities through platforms like WPP Open. The rebrand to WPP Media is framed as part of a broader integration strategy intended to improve competitiveness over the medium term.
Market Expansion: Growth momentum is described as stronger in certain regions, with India cited as a bright spot supported by leadership and new-business traction. This regional outperformance provides an offset to weaker performance elsewhere.
