Even before the tech boom, Melbourne was well established to become a startup hub. The city is home to several of Australia’s top universities and medical research centers, and today, it’s a hub for startups in various sectors, including healthtech, energy and artificial intelligence.
We’ve gathered a list rounding up some of top startups that have set up shop in Melbourne.
Startups in Melbourne
- Commercetools
- Linktree
- Marqo
- Zitcha
- Airwallex
- QSIC
- ElectraLith
Melbourne Startups to Know
Jet Charge is a hardware company developing novel EV charging stations for residential homes and businesses. Its systems range from single chargers with an integrated payment system to entire buildings that provide EV load management to charge multiple vehicles simultaneously. Jet Charge also offers a subscription that provides charging infrastructure to businesses with no up-front costs.
Linktree is an intuitive and easy-to-use marketing platform used widely across social media. Its product enables individuals to create customized landing pages that can direct other users to affiliated websites, brand deals and additional social media platforms. Linktree was founded in Melbourne in 2016 but has since established offices in Los Angeles and Silicon Valley.
Umps is a health tech company that develops medical alarm hardware. Its products include smart watches and lightweight devices that can sense when an individual suffers a fall or has a medical emergency. According to Umps, its hardware doesn’t require charging and provides 24/7 professional monitoring.
Qsic developed an AI platform that generates and manages music and other audio for retail stores. On the generation side of its business, the company uses AI to create scripted messaging and delivers it to customers as they shop. Meanwhile, its management platform provides visibility into how curated music affects customer experiences and shopping trends.
As the artificial intelligence industry has boomed, AI-adjacent companies — often referred to as the pick-and-shovel firms of the industry — have also seen great success, and Marqo is one of those. The company provides an end-to-end integration that helps AI companies find and embed open-source training data into their models. According to Marqo, it supplies images and text-based training content.
Airwallex is one of Australia’s top-funded tech startups. Launched in 2015, the company provides a fintech platform that combines business banking, spending and payment processing. Through its software, clients access tools to easily generate corporate cards, manage expenses and create optimized checkout pages.
ElectraLith is a renewable energy startup developing new power delivery solutions. According to the company, it’s capable of producing lithium-ion batteries for EVs and other tech. Its process uses battery-grade lithium hydroxide in a single step and requires no water or chemicals. ElectraLith is backed by Chevron and several other large energy companies.
Zitcha provides a full-stack marketing platform that’s gaining traction with many notable retailers. Built from the ground up, its platform houses various tools needed to generate, plan and automate marketing campaigns. Additionally, Zitcha has an expansive data dashboard to help retailers find what works in their marketing campaigns and optimize future initiatives.
Josef is a legal tech company that provides no-code and AI solutions. Its products can automate the production of legal documents based on company templates and provide simple advice to potential clients.
Commercetools developed a headless content management system, or CMS, that is used by many e-commerce companies. The platform is a popular choice for simplifying back-end development while maintaining quick load times and customizability through its API and low-code integrations. Commercetools launched in 2010 and hit unicorn status in 2021 following a rapid growth period.
