DoubleVerify, an adtech platform headquartered in the U.S., appointed Robert Millett as its business director in Melbourne, according to reporting by Marketech APAC. The company provides digital media measurement and analytics software to help advertisers drive effective, high-quality campaigns.
The company has established partnerships with brands such as Colgate-Palmolive Australia to fuel growth in the Australian market, the article mentioned. DoubleVerify’s latest leadership appointment follows recent product developments, including the rollout of DV Authentic AdVantage, which brands can use to improve media outcomes through AI-powered optimization. It also comes on the tail of the company’s acquisition of Rockerbox, a marketing attribution firm.
Prior to joining the company, Millet worked as the head of digital at Starcom. His appointment is part of a larger initiative to expand DoubleVerify across Australia and the Asia-Pacific region. In his new role, Millet will focus on managing existing client relationships and leading growth throughout the state of Victoria.
