The Head of SMM is responsible for developing content strategy, managing social presence, and overseeing community engagement on Telegram and Twitter/X to enhance brand visibility and growth.
BabyDoge is a meme token and ecosystem of Web3 products empowering a growing global community on their path to financial freedom while remaining playful and fun.We’re looking for an experienced Head of SMM to join the BabyDoge team!
Role OverviewThe Head of Social Media Marketing (SMM) will be responsible for leading our social presence on Telegram and Twitter/X. This individual will develop the overall content strategy, manage execution, and oversee community engagement, ensuring consistent brand alignment and growth across all channels.
Key Responsibilities
Why This Role MattersAs the Head of SMM, you will play a key role in defining BabyDoge's brand identity and community presence. This position is critical to driving our growth, engaging our global audience, and advancing our mission of bringing crypto to the masses while supporting dog welfare initiatives worldwide.Candidates who share our passion for crypto, community-building, and real-world impact are encouraged to apply.
Role OverviewThe Head of Social Media Marketing (SMM) will be responsible for leading our social presence on Telegram and Twitter/X. This individual will develop the overall content strategy, manage execution, and oversee community engagement, ensuring consistent brand alignment and growth across all channels.
Key Responsibilities
- Develop and manage bi-weekly and monthly content calendars
- Craft on-brand content including tweets, threads, Telegram posts, and community updates
- Identify and capitalize on relevant trends, cultural moments, and opportunities to elevate brand visibility
- Monitor and engage with audiences on Telegram and Twitter/X, fostering authentic community interactions
- Organize and lead community initiatives such as AMAs, Twitter Spaces, and promotional campaigns
- Build and manage a high-performing social and community team, including external partners and freelancers
- Coordinate with design, product, and content teams to ensure alignment across communications
- Track, analyze, and report on community growth, engagement, and key performance metrics
- Conduct A/B testing on content formats and posting schedules to optimize performance
- Develop and execute innovative, high-impact social campaigns to drive engagement and brand awareness
- Proven expertise in copywriting, with the ability to adapt tone and messaging to Web3 audiences
- In-depth understanding of community management, particularly on Telegram and Twitter/X
- Strong organizational, project management, and leadership skills
- Prior experience managing social teams, content calendars, and multi-platform execution
- Familiarity with Web3 culture, terminology, and market trends (preferred, not required)
- Demonstrated creativity with the ability to develop engaging, timely, and original social content
- Experience leveraging analytics tools to track performance and inform decision-making
- High level of adaptability and ability to operate in a fast-paced, rapidly evolving environment
- Experience with Telegram moderation tools and scheduling platforms
- Basic visual editing capabilities (e.g., Canva, CapCut)
- Familiarity with additional platforms such as Discord and Threads
- Genuine interest in DeFi, blockchain technology, and community-building
- Entrepreneurial mindset and ability to manage multiple projects simultaneously
- Fully remote working environment
- Competitive salary with performance-based incentives
- Opportunity to shape the social strategy of a globally recognized Web3 brand
- Collaborative, mission-driven team culture
Why This Role MattersAs the Head of SMM, you will play a key role in defining BabyDoge's brand identity and community presence. This position is critical to driving our growth, engaging our global audience, and advancing our mission of bringing crypto to the masses while supporting dog welfare initiatives worldwide.Candidates who share our passion for crypto, community-building, and real-world impact are encouraged to apply.
Top Skills
Analytics Tools
Canva
Capcut
Telegram
Twitter/X
Web3
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